Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
Looking to hire in the coatings industry? Post your job on Coatings World and get in front of thousands of chemists, formulators, engineers, and industry experts actively seeking new opportunities.Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
What are you searching for?
August 6, 2014
By: KERRY PIANOFORTE
Editor, Coatings World
Each year, Dow Coating Materials tracks exterior paint performance on more than 40,000 test panels to understand what makes high-quality paint. Dow has 20 exposure sites worldwide, but the exposure station in Spring House, Pennsylvania, hosting about 80 domestic and international customer visits a year, is by far the largest in the network. The 6.5 acre exposure station (with 2 additional acres for preparing weathered panels) has over 30,000 three-foot testing panels, the oldest having been on exposure for more than 60 years. “At Spring House our paint and coatings experience all four seasons, and the conditions that come with it,” remarked John Calderaio, exposure station manager. “Our field testing provides customers and Research scientists with critical performance feedback, allowing each to optimize Dow technology and commercial paint and coatings.” Paint formulations are tested on over 200 substrates at the exposure station. The most common substrates include metal, wood, concrete, vinyl and aluminum siding, stucco, tiles and PVC pipe, while performance properties are monitored over years and in some cases decades. The average life span of a common exposure series is three to five years and is tested with multiple variables, often at several exposure sites worldwide. Panel reader experts, collectively having nearly a half century of experience, observe and analyze each exposure panel for common failures, including blistering, chalking, and mold growth, among other signs of degradation. Unique to the Spring House testing facility is Dow’s patented eXposure Vision System, which collects images of the paints about every 2-3 months and uses sophisticated computer algorithms to characterize various defects. There is also the eXposure Vision™ Viewer, an online system that allows customers to access test panel images. In addition to tracking their own paints on exposure, customers can also use the system to monitor the performance of new Dow products. “Testing paint outdoors is a very complex process because of the many variables involved,” said Calderaio. “Customers can benefit from Dow’s research and 60+ years of exterior testing experience to improve their paint products and grow better paint brands.” Also located at the Spring House site is the Paint Quality Institute (PQI). Celebrating its 25th anniversary this year, PQI delivers information on consumer and contractor trends such as color, decorative techniques, and innovative new ways to use paint based on the practical findings generated by the testing facility. “The Paint Quality Institute was founded with the objectives of educating and motivating all involved in the painting process and providing information on quality paints and good painting practices,” said Deb Zimmer, PQI director. “This remains the driving force 25 years later.”
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !